Why I'm the choice, not the option

I'm Chris, UK-born and founder of Pop Media USA.

I've spent over 30 years working in and around film, entertainment, live events, apparel, signage, graphics, marketing, logistics, prop making, conventions, arenas, and the occasional social media stunt that probably needed a waiver.

I've seen what grabs attention from almost every angle: on stage, behind the scenes, on set, in print, on buildings, at events, and in the split-second moment where someone either notices or walks right past.

That's the part I care about.

Good creative work is not mystery meat. It is not magic dust. It is usually a few simple things done clearly, confidently, and in the right order.

The details matter, but only when they change how people see, feel, choose, or act.

I'm a student of behavioral science, because it works. People notice patterns, signals, shortcuts, contrast, status, friction, emotion, and story long before they notice your carefully worded bullet points.

I'm also proudly dyslexic. The challenges dyslexia has brought me every day of my life have wired my brain to problem-solve, simplify, and keep cutting through noise until the answer is usually clearer, sharper, and better.

Pop Media USA exists because I'm naturally good at this stuff. And I really enjoy it. It's as simple as that.

Yes, I can get overly passionate about a project. It means you are not getting someone who just "does the job."

You are getting someone who thinks about the job in the shower, in traffic, and probably while pretending to watch a movie.

I don't really know how to turn it off.

Luckily, that tends to work out well for clients.